Educational Services Company

The Challenge

Evolving market dynamics and increased competition slowed sales for a market-leading education services provider.

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What we delivered.

A determined focus on high-season needs with a long-term vision for sustained growth.

Created and initiated a sales and marketing plan to attract new clients and to cross-sell current clients during the immediate high-season, then developed a long-term strategy to improve performance of key business units.

Delivered.

  • Assessed and revised sales targets for primary revenue center.

  • Established departmental KPIs, and initiated weekly sales tracking.

  • Designed internal communication processes to improve company participation in initiatives.

  • Determined Profit/X metric, then designed strategies to increase the benchmark over the next 24 months.

  • Developed 18-month multi-channel marketing plan with a focus on referral.

  • Led and managed the creation and launch of a new website.

  • Identified and contracted new marketing and creative team.

  • Created and launched promotions to improve referrals by 40%.

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