Medical Technology Company
The Challenge
Award-winning founders of an early stage medical technology company struggle with market strategy and sales for an innovative device and SaaS platform.
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What we delivered.
Clarity and focus to enable sales in primary markets.
Having clarified the benefits of a proprietary device and SaaS platform for health care providers, we identified the likely markets that would lead to rapid proliferation and would deliver maximum value to the business.
Delivered.
Defined company focus to achieve funding round or strategic exit.
Assessed broad range of market segments to identify primary target markets.
Revised revenue model to reflect new pricing structures, then defined sales targets.
Defined customer journey and recommended customer success strategies to ensure retention and facilitate referrals.
Created sales decks and related sales enablement tools.
Next work example: Educational Services Company→